Guest post by Heather Smith - 5 Reasons Why Every Writer Should Blog

Author Bio

Heather Smith is an ex-nanny. Passionate about thought leadership and writing, Heather regularly contributes to various career, social media, public relations, branding, and parenting blogs/websites. She also provides value to nannies by giving advice on site design as well as the features and functionality to provide more and more value to nannies and families across the U.S. and Canada. She can be available at H.smith7295 [at] gmail.com.

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5 Reasons Every Writer Should Blog

Years ago before the internet started playing such a large role in our everyday lives, writers had to gain their notoriety by book tours, good book reviews, and hoping they had a best seller on their hands. These days, however, spreading the word about your books is as easy as having a blog. Blogging is something that every writer can and should engage in, as it can be extremely beneficial to their career. These five reasons prove that:

1.      You can get more exposure as a writer. The world is literally at your fingertips with a blog, and you can reach hundreds of thousands of new readers by writing on your blog regularly because the internet is so easily accessible to people all over the world. All you need is for someone to read your blog once and get hooked on your writing style and you’ve suddenly gained another loyal follower.

2.      Comments can give you unbiased feedback. One of the great things about blogging is that it gives you the opportunity to read unbiased feedback about your writing style. Some may be favorable, some may offer constructive criticism, and some may be negative, however they all give you an insight into what you’re doing well and what you may need to improve on.

3.      They are the perfect platform for marketing upcoming books. Once you have established a loyal blog following you have the perfect marketing platform in front of you. New books will get much more exposure when you blog about them and promote them on social media then if you were to just rely on traditional marketing tactics.

4.      Search engines love blogs. Because you update a blog much more regularly then you do a traditional website, your blog is much more likely to get indexed favorably by a search engine. This means even more traffic will be driven to your blog because it will be found more easily.

5.      Practice makes perfect. The only way to become a better writer is to write more, and having a blog means you have a place to write and practice every single day. You also are able to fine-tune proof-reading skills, try out new ways of writing and, as noted in #2, get unbiased feedback on your writing. Plus, having readers that are anticipating a post from you every day can help motivate you to write regularly.

Blogging is a great way for writers to expand and improve on their own writing skills, as well as market themselves effectively to old and new readers alike. With such a versatile writing platform at your fingertips, there’s no reason not to start your own blog.